DaimlerChrysler, presently known as Daimler AG is one of the top notch car manufacturers in the world. The company was established 1998-2007 when the manufacturer of Mercedes-Benz Daimler-Benz came together with Chrysler Corporation based in the United States. However in 2007 the company sold off Chrysler Corporation to Cerberus Capital Management in New York. It was in 20007 at a shareholders meeting that the company acquired its present name. The company is engaged in the production of trucks and cars under the brand names of Maybach, Mercedes-Benz, Freightliner, Smart, and many more.
DaimlerChrysler has since the very start been among the top three auto makers in the US. As far as revenue is concerned it is the largest company in Germany. The products of the company are sold in every country of the world. There are production facilities of the company that are spread across five continents. The company has majority stakes in many companies including Mitsubishi Fuso Truck and Bus Corporation, EADS, Chrysler Holding LLC, and McLaren Group.
DaimlerChrysler reported losses to the tune of $1.5 billion in the year 2006. It decided to cut down on its work force and lay off 13,000 employees, shut down an assembly plant and also brought down production levels at its other plants so as to revert to profitability by the end of 2008. In 2007 the company outsold even Ford though it was behind Toyota and General Motors.
The Mercedes-Benz Cars segment of DaimlerChrysler makes available a wide array of cars from the premium quality small sized cars to the Mercedes AMG, Mercedes-Benz, Mercedes-Benz McLaren brands and Maybach luxury sedans. While a majority of the vehicles are produced in the country of Germany some are also produced in the production facilities that are spread across United States, South Africa, France, Brazil, India, Indonesia and Vietnam. Since 2005 China too has become one of the countries with a production facility. The headquarters of the Mercedes-Benz cars segment is located in Stuttgart, Germany.
Daimler Trucks is one of the major truck manufacturers that develops as well as produces trucks under the brands Mercedes-Benz, Sterling, Freightliner, Mitsubishi Fuso and Western Star. There are 35 production facilities of the Daimler Trucks that are spread across the NAFTA region, South America, Europe, and Asia. The products of the company include light, medium as well as heavy trucks that are to be used for local as well as long distance travel. There are also Daimler trucks that are produced to be used for municipal applications. The Daimler Financial Services segment makes available financial services to the customers including vehicle financing, insurance, fleet management and leasing.
DaimlerChrysler is committed towards being environment friendly. Towards this end it has produced groundbreaking technologies. The company focuses on excellence and is all set to achieve high growth as well as profitability.
- The Daimler trucks division has an employee strength of 80, 067.
- The Mercedes-Benz cars division employs 97, 526 people.
- DaimlerChrysler ranks thirteenth among the largest car manufacturers across the globe.
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