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Kellogg
 
One of the best known names in the breakfast food business

         

Papers of Kellogg

Kellogg is one of the well known American multinationals that is engaged in the production of breakfast foods, cookies, snack foods, and crackers. The origins of the company go back to 1906 when it was established as Battle Creek Toasted Corn Flake Company. The founders of the company were Will Keith Kellogg and John Harvey Kellogg. The company was engaged in the production as well as the marketing of the immensely popular Kellogg's Toasted Corn Flakes. In 1922 the name of the company was changed to Kellogg Company.
 
In the year 1930 the company declared that it would have 30 hour work every week from the practice of 40 hour week. This remained the norm of the company till the Second World War and was extended till after the war well into the 1980s. The company owns a number of subsidiaries including Keebler that was acquired in 2001, the Natural Touch, Morningstar Farms, Carr's, Kashi divisions or subsidiaries, Murray, Cheez-It, Austin, Gardenburger, Famous Amos, and Plantation brands.
 
The company stocks a large number of brands under the following sections: Ready-To-Eat Cereals, Wholesome/Portable Snacks, Cookies & Crackers, Specialty Channels and Natural, Organic & Frozen. The company always aims to meet the changing demands of the customers and is therefore constantly engaged in developing new products and processes.
 
The company has had a good presence in motor sports in the 1990s. In the year 1991-92 the company was the sponsor of #41 Chevrolets at the NASCAR Winston Cup Series that was driven by Phil Parsons, Greg Sacks, Dave Marcis and Hut Stricklin. The company however shot into prominence with their sponsoring of Terry Labonte who was twice the champion of NASCAR Winston Cup. Over the years the company has however brought down its level of involvement in motor racing. In 2007 it shared only the sides and the hood of the car with Carquest Auto Parts.
 
Since the year 1906 there were many celebrities and cartoon characters who promoted the different food products of the company. In the year 1957 an advertising company Leo Burnett created the “Cornelius Rooster”. This was pictured on the front of Kellogg’s corn flakesboxes.
 
The products of the company are enjoyed by customers all over the globe. The Kellogg Corn Flakes has been an integral part of the breakfast in many families for over a century. The commitment of the company to research and innovation has ensured that it remains a favorite with the customers. The founding father, W.K. Kellogg laid a premium on health, nutrition, and quality. This is the guiding principle of the company in all its products. The company continues to strive to make available nutritious food that meets all the quality standards.
 
Facts:
 
  • The company has its headquarters in Battle Creek, Michigan.
  • The company has 32,000 employees.
  • The company has manufacturing operations in 19 countries.
 
References:
 
http://en.wikipedia.org/wiki/Kellogg's- accessed on 20th July
http://www.kelloggcompany.com/      - accessed on 20th July
 
Keywords:
 
Kellogg, food, breakfast, company, corn flakes
 
 
 
 
 
 
 
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